Bring Out The “Snake Oil”

It’s very interesting that, with any new form of technology, you get all sorts of people trying to flog it… and they make all sorts of very weird claims in the process!

And in 1996/1997 there were ALL sorts of snake oil peddlers making very inaccurate and outlandish claims about the “power” of the Internet!

The same STILL applies now… people flogging web sites come out with all sorts of crap about what a business needs to make it on the web.

So it seemed back in 1997 that I was still going to be teaching (even though I’d officially left the profession). Only this time, teaching people about the ‘net, about what web sites are, and what was REALLY needed so they could avoid all the shiesters!

It was time to add another web site to my stable.

The Small Business Support Network was launched in mid 1997 to help people learn the correct way of doing business online. It ALSO provided free advertising for small businesses with web sites in its directory.

More than 10 years later it is still doing its job… and still providing opportunities for registered businesses to network with other businesses.

I’ve had ongoing concerns for a couple of years with indexing and traffic fluctuations from Google that I just can’t seem to get my head around. This means that sometimes this site helps 40,000 people a month… and at other times I’m lucky to get 5,000.

Fast forward…

Just recently I completed a long overdue over-haul of the site with a completely new design, using WordPress as the core content management system. As a result of this change, it’s a lot nicer to look at, people are making comments, listings are easier to edit, and I now have RSS feeds that can be used to syndicate the content! So far, average daily visits appear to be up over 27%, and average daily Adsense earnings from the site have increased by 260%. It seems the redesign has had a positive impact in many ways.

Posted by Stephen Spry  


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